Keep hold music short. People hang up fast if it’s noisy or long.
Want to see an extreme, outside-the-box example of how a bold “free” hook can vaporize hesitation and pump up opt-ins? Glance at this no-strings-attached dating promo—even if adult dating isn’t your niche, dissecting their punchy headline, visceral benefit statement, and one-click CTA is a quick masterclass in crafting irresistible offers you can adapt (PG-rated) to your own lead-gen funnels.
Before you leave the “spicy” arena, it’s worth observing how local-search traffic behaves in real time. A great micro-case study comes from browsing Listcrawler Redmond’s aggregation of real-world service ads—scrolling those listings shows exactly how location keywords, urgency cues, and bold benefit stacks get deployed in a brutally competitive feed, insights you can swipe for any geo-targeted funnel.
The Verdict
If you want fast and cheap, Facebook Lead Ads are good—if you call fast and filter. If you want buyers who are ready, Google Search is worth the higher price. Vendors can fill gaps, but you must pounce on them. Community and referrals feel slow, but they stick, and they’re kind.
Would I do it again? Yes. With better filters, faster calls, and clear scripts. Keep it human. People don’t want a pitch. They want a guide.
If you’re stuck, start small:
- $20/day on Facebook with a 3-question form.
- A few “near me” Google keywords.
- A friendly text template.
- A clear calendar link.
Then track two numbers: cost per appointment and close rate. Tweak every Friday. Drink water. Call back fast. And smile when you talk—it really does come through the phone.