- Facebook Lead Ads: $12 per lead average (broad, with health intent questions)
- Spend: $1,080 for 90 leads
- Sales: 10
- Close rate: ~11%
- Notes: Form comments helped. “Need plan that covers Wegovy.” That line made my close.
While brainstorming fresh audiences for those Facebook campaigns, I sometimes study totally different industries to see where specific niches gather online. If you ever want inspiration on how to reach body-positive or plus-size communities, a quick peek at the dating space can spark ideas. I found this breakdown of the best apps to hook up with big girls which profiles the platforms, user demographics, and engagement triggers those audiences respond to—useful intel when you’re building new ad targeting or testing creative angles outside the typical insurance bubble.
For an even more granular look at how hyper-local marketplaces frame their listings and capture intent-driven traffic, explore the ListCrawler Hyattsville board. Studying the concise ad copy, geo-specific tags, and posting cadence on that page can reveal language cues and urgency tactics you can borrow for your own lead-gen creatives.
- Google Ads “Call Only”:
- Spend: $1,500
- Calls: 110
- Sales: 14
- Notes: Many junk calls, but when I filtered by ZIP and hours, it tightened up.